{"title":"Hero Products","description":null,"products":[{"product_id":"mineral-blush","title":"Mineral Blush","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-sheets-userformat='{\"2\":13057,\"3\":{\"1\":0},\"11\":4,\"12\":0,\"15\":\"Roboto\",\"16\":10}' data-sheets-value='{\"1\":2,\"2\":\"Inspired by the colours of beautiful berries, each of these shades of blush offer a rich pop of colour. A carefully curated vegan selection of shades formulated with ultra-purified minerals, for a colour awakening result on all skin types, even the most sensitive.\\n\\nSmultron, a peach pink\"}'\u003eInspired by the colours of beautiful berries, each of these shades of blush offer a rich pop of colour. A carefully curated vegan selection of shades formulated with ultra-purified minerals, for a colour awakening result on all skin types, even the most sensitive.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-sheets-userformat='{\"2\":12993,\"3\":{\"1\":0},\"9\":1,\"10\":1,\"12\":0,\"15\":\"Roboto\",\"16\":10}' data-sheets-value='{\"1\":2,\"2\":\"5 g \/ 0.18 oz\"}'\u003e5 g \/ 0.18 oz\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cstyle type=\"text\/css\" data-mce-fragment=\"1\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e","brand":"IDUN Minerals","offers":[{"title":"Hallon (Rose Pink)","offer_id":44722793087264,"sku":"3005","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Tranbär (Light Pink)","offer_id":44722792956192,"sku":"3006","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Smultron (Peach Pink)","offer_id":44722793054496,"sku":"3011","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Rabarber (Golden Pink)","offer_id":48622662746400,"sku":"3012","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Nypon (Bright Red)","offer_id":48622662779168,"sku":"3013","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Rönnbär (Burnt Orange)","offer_id":48622662811936,"sku":"3014","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Plommon (Plum Pink)","offer_id":48622662844704,"sku":"3015","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Havtorn (Brown Pink)","offer_id":44722793021728,"sku":"3021","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Åkerbär (Coral)","offer_id":44722792988960,"sku":"3022","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/2807\/7856\/products\/IDUNMinerals_Blush_Hallon_New_Design_Open.png?v=1716976155"},{"product_id":"lipliner","title":"Lipliner","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\" data-sheets-userformat='{\"2\":13057,\"3\":{\"1\":0},\"11\":4,\"12\":0,\"15\":\"Roboto\",\"16\":9}' data-sheets-value='{\"1\":2,\"2\":\"Line and define your lips for a perfectly contoured pout. IDUN Minerals Lip Liner boasts a unique balanced blend of emollients, waxes and highly purified mineral pigments that give the vegan formula a creamy texture and smooth silky finish with a rich matte colour payoff. Enriched with caring jojoba oil keeping your lips soft and moisturized during use. Dual-ended design features a built-in sharpener and pout-perfecting precision tool.\\n\\nGreta, a bordeaux\"}'\u003e\u003cmeta charset=\"utf-8\"\u003eLine and define your lips for a perfectly contoured pout. IDUN Minerals Lipliner boasts a unique balanced blend of emollients, waxes and highly purified mineral pigments that give the vegan formula a creamy texture and smooth silky finish with a rich matte colour payoff. Enriched with caring jojoba oil keeping your lips soft and moisturized during use. Dual-ended design features a built-in sharpener and pout-perfecting paddle shaped precision tool. \u003c\/span\u003e\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\" data-sheets-userformat='{\"2\":13057,\"3\":{\"1\":0},\"11\":4,\"12\":0,\"15\":\"Roboto\",\"16\":9}' data-sheets-value='{\"1\":2,\"2\":\"Line and define your lips for a perfectly contoured pout. IDUN Minerals Lip Liner boasts a unique balanced blend of emollients, waxes and highly purified mineral pigments that give the vegan formula a creamy texture and smooth silky finish with a rich matte colour payoff. Enriched with caring jojoba oil keeping your lips soft and moisturized during use. Dual-ended design features a built-in sharpener and pout-perfecting precision tool.\\n\\nGreta, a bordeaux\"}'\u003e0,35 g \/ 0.012 oz\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"IDUN Minerals","offers":[{"title":"Margaretha (Red \/ Brown)","offer_id":47768924782880,"sku":"6305","price":21.0,"currency_code":"USD","in_stock":true},{"title":"Ingrid (Brown)","offer_id":47768927895840,"sku":"6306","price":21.0,"currency_code":"USD","in_stock":true},{"title":"Lena (Beige \/ Pink)","offer_id":47768929992992,"sku":"6307","price":21.0,"currency_code":"USD","in_stock":true},{"title":"Maud (Mauve)","offer_id":47768932745504,"sku":"6308","price":21.0,"currency_code":"USD","in_stock":true},{"title":"Bibi (Soft Pink \/ Beige)","offer_id":44722815467808,"sku":"6303","price":21.0,"currency_code":"USD","in_stock":true},{"title":"Anita (Raspberry Red)","offer_id":44722815500576,"sku":"6304","price":21.0,"currency_code":"USD","in_stock":true},{"title":"Harriet (Beige \/ Brown)","offer_id":44722815533344,"sku":"6302","price":21.0,"currency_code":"USD","in_stock":true},{"title":"Greta (Bordeaux)","offer_id":44722815566112,"sku":"6301","price":21.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/2807\/7856\/files\/Shade_Ingrid_Brown.png?v=1788353348"},{"product_id":"mineral-powder-foundation","title":"Mineral Powder Foundation","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Loose mineral powder foundation infused with highly purified mineral pigments debuting rich colour payoff that flatter every skin type. IDUN Minerals Mineral Powder Foundation, formulated with only 4 ingredients, offers an even, blendable colour with an impeccably soft, radiant finish. The effortlessly buildable vegan formula allows for customizable coverage from sheer to full and ensures a mineral based SPF 15. The only makeup product recommended by Asthma Allergy Nordic. The perfect base, simply pure and clean.\\n\\nMineral Powder Foundation in shade Jorunn, a neutral extra light\"}' data-sheets-userformat='{\"2\":769,\"3\":{\"1\":0},\"11\":4,\"12\":0}'\u003eLoose mineral powder foundation infused with highly purified mineral pigments debuting rich color payoff that flatter every skin type. IDUN Minerals Mineral Powder Foundation, formulated with only 4 ingredients, offers an even, blendable color with an impeccably soft, radiant finish. The effortlessly buildable vegan formula allows for customisable coverage \u003cspan style=\"background-color: #ffffff;\"\u003efrom\u003cspan style=\"color: #000000;\"\u003e sheer to full. \u003c\/span\u003e\u003c\/span\u003eThe perfect base, simply pure and clean.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Loose mineral powder foundation infused with highly purified mineral pigments debuting rich colour payoff that flatter every skin type. IDUN Minerals Mineral Powder Foundation, formulated with only 4 ingredients, offers an even, blendable colour with an impeccably soft, radiant finish. The effortlessly buildable vegan formula allows for customizable coverage from sheer to full and ensures a mineral based SPF 15. The only makeup product recommended by Asthma Allergy Nordic. The perfect base, simply pure and clean.\\n\\nMineral Powder Foundation in shade Jorunn, a neutral extra light\"}' data-sheets-userformat='{\"2\":769,\"3\":{\"1\":0},\"11\":4,\"12\":0}'\u003e7 g \/ 0.25 oz\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cdiv style=\"position: absolute; left: 537px; top: 27.4px;\" id=\"gtx-trans\"\u003e\n\u003cdiv class=\"gtx-trans-icon\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e","brand":"IDUN Minerals","offers":[{"title":"Saga (Extra Light Neutral)","offer_id":44722820743456,"sku":"1033","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Freja (Warm Light)","offer_id":44722820808992,"sku":"1036","price":40.0,"currency_code":"USD","in_stock":false},{"title":"Disa (Light \/Medium Neutral)","offer_id":44722820874528,"sku":"1037","price":40.0,"currency_code":"USD","in_stock":false},{"title":"Signe (Light  Neutral)","offer_id":44722820776224,"sku":"1034","price":40.0,"currency_code":"USD","in_stock":false},{"title":"Gylla (Light  Cool)","offer_id":44722820841760,"sku":"1035","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Ingrid (Light \/Medium Cool)","offer_id":44722820907296,"sku":"1042","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Siri (Medium \/ Light Neutral)","offer_id":44722820940064,"sku":"1040","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Svea (Medium \/ Light Warm)","offer_id":44722820972832,"sku":"1039","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Edda (Medium \/ Light Cool)","offer_id":44722821005600,"sku":"1041","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Inga (Medium Neutral)","offer_id":44722821038368,"sku":"1043","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Ylva (Tan Neutral)","offer_id":44722821071136,"sku":"1044","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Embla (Medium \/ Dark Warm)","offer_id":44722821103904,"sku":"1045","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Sigrid (Warm Olive Beige)","offer_id":44723989709088,"sku":"1019","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Runa (Neutral Olive Beige)","offer_id":44723989741856,"sku":"1020","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Ragnhild (Warm Light Brown)","offer_id":44723989774624,"sku":"1021","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Daga (Cool Light Brown)","offer_id":44723989807392,"sku":"1022","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Ingeborg (Warm Medium Brown)","offer_id":44723989840160,"sku":"1023","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Hilda (Neutral Medium Brown)","offer_id":44723989872928,"sku":"1024","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Siv (Warm Dark Brown)","offer_id":44723989905696,"sku":"1025","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Yrsa (Neutral Dark Brown)","offer_id":44723989938464,"sku":"1026","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Helga (Neutral Deep)","offer_id":44723989971232,"sku":"1027","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/2807\/7856\/files\/Svea.webp?v=1725356495"},{"product_id":"mascara-vatn-volume","title":"Mascara Vatn Volume 38°C","description":"\u003cp\u003eIDUN Minerals Mascara Vatn Volume imparts an instantly volumizing effect in a single coat without clumps, allowing a buildable application for an intense result. 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