Skip to content

IDUN Minerals Inc.

Cart

Your cart is empty

newsletter

Join our clean beauty world and be the first to hear about product launches and exclusive offers!

CLEAN BEAUTY

Shop the look

Shop the look

#Color_Brown#Color_Brown
MASCARA VATN VOLUME 38°C Sale priceFrom $9.90

Shop the look

#Shade_Jorunn#Shade_Jorunn

Shop the look

#Shade_Anna#Shade_Mary
LIP GLOSS Sale price$18.90
#Shade_Snöflinga#Shade_Snöflinga
MINERAL SINGLE EYESHADOW Sale price$15.90
#Shade_Browgel Light#Shade_Browgel Light
BROWGEL PERFECT EYEBROWS Sale price$17.90

Shop the look

MASCARA MAGNA LENGTHENINGMASCARA MAGNA LENGTHENING
MASCARA MAGNA LENGTHENING Sale price$22.90
#Shade_Hallon Rose Pink#Shade_Hallon Rose Pink
MINERAL BLUSH Sale price$27.90
#Color_Brown#Color_Brown
MASCARA VATN VOLUME 38°C Sale priceFrom $9.90
View product
#Shade_Jorunn#Shade_Jorunn
View product
#Shade_Anna#Shade_Mary
LIP GLOSS Sale price$18.90
#Shade_Snöflinga#Shade_Snöflinga
MINERAL SINGLE EYESHADOW Sale price$15.90
#Shade_Browgel Light#Shade_Browgel Light
BROWGEL PERFECT EYEBROWS Sale price$17.90
View product
MASCARA MAGNA LENGTHENINGMASCARA MAGNA LENGTHENING
MASCARA MAGNA LENGTHENING Sale price$22.90
#Shade_Hallon Rose Pink#Shade_Hallon Rose Pink
MINERAL BLUSH Sale price$27.90
View product

LIPSTICKS

CREME & MATTE

shimmer & moisture

SHOP CREME

COLOR & CARE

SHOP MATTE

The 13 best vegan makeup brands and products of 2023 for a guilt-free routine: IDUN Minerals Brushes are made from taklon, a vegan, hypoallergenic fiber that is not only extremely soft but also gentle enough for the most sensitive skin.

To create a flawless base makeup - turn to makeup that is kind to your skin. IDUN Minerals is a Swedish beauty brand with products for exactly that purpose; a go-to for makeup that is good for the skin.

10 of the best beauty products with minerals: the new rockstars of the skincare world. Minerals are often overlooked in favour of vitamins. But these centuries-old ingredients are experiencing a bit of a renaissance.

IDUN Minerals is calling for an end to widely used non sustainable materials such as black plastic, accepting lighter, more sustainable packaging options.

IDUN Minerals is a Swedish vegan beauty brand developing all products in close cooperation with dermatologists and researchers. It's exclusive vegan certification mark is obtained by Sweden's largest animal rights organisation.

@idunminerals

FOLLOW US

MORE BEAUTY, LESS PACKAGING

Packaging designed with sustainability in mind: Bronzers & Blush made from recyclable FSC-certified paper that is 75% lighter. Made in Europe.

Read more

VEGAN & CRUELTY FREE

Approved by PETA & Djurens Rätt.

LOCAL PRODUCTION

Made in Europe.

SUSTAINABILITY

Made with sustainability in mind.

RECYCLABLE

Eco-friendly packaging.