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Hydra Soft Mineral Foundation
Hydra Soft Mineral Foundation – the lightweight, buildable coverage that hydrates and perfects.
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The 13 best vegan makeup brands and products of 2023 for a guilt-free routine: IDUN Minerals Brushes are made from taklon, a vegan, hypoallergenic fiber that is not only extremely soft but also gentle enough for the most sensitive skin.
To create a flawless base makeup - turn to makeup that is kind to your skin. IDUN Minerals is a Swedish beauty brand with products for exactly that purpose; a go-to for makeup that is good for the skin.
10 of the best beauty products with minerals: the new rockstars of the skincare world. Minerals are often overlooked in favour of vitamins. But these centuries-old ingredients are experiencing a bit of a renaissance.
IDUN Minerals is calling for an end to widely used non sustainable materials such as black plastic, accepting lighter, more sustainable packaging options.
IDUN Minerals is a Swedish vegan beauty brand developing all products in close cooperation with dermatologists and researchers. It's exclusive vegan certification mark is obtained by Sweden's largest animal rights organisation.
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MORE BEAUTY, LESS PACKAGING
Packaging designed with sustainability in mind: Bronzers & Blush made from recyclable FSC-certified paper that is 75% lighter. Made in Europe.
VEGAN & CRUELTY FREE
Approved by PETA & Djurens Rätt.