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NEW MINERAL

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CLEAN BEAUTY

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#Color_Brown#Color_Brown
MASCARA VATN VOLUME 38°C Sale price$25.00

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#Shade_Jorunn#Shade_Jorunn

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#Shade_Marleen#Shade_Marleen
LIP GLOSS Sale price$18.90
#Shade_Snöflinga#Shade_Snöflinga
MINERAL SINGLE EYESHADOW Sale price$17.00
BROWGEL PERFECT EYEBROWS#Shade_Browgel Light
BROWGEL PERFECT EYEBROWS Sale price$19.00

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MASCARA MAGNA LENGTHENINGMASCARA MAGNA LENGTHENING
MASCARA MAGNA LENGTHENING Sale price$25.00
#Shade_Hallon Rose Pink#Shade_Hallon Rose Pink
MINERAL BLUSH Sale price$29.50
#Color_Brown#Color_Brown
MASCARA VATN VOLUME 38°C Sale price$25.00
View product
#Shade_Jorunn#Shade_Jorunn
View product
#Shade_Marleen#Shade_Marleen
LIP GLOSS Sale price$18.90
#Shade_Snöflinga#Shade_Snöflinga
MINERAL SINGLE EYESHADOW Sale price$17.00
BROWGEL PERFECT EYEBROWS#Shade_Browgel Light
BROWGEL PERFECT EYEBROWS Sale price$19.00
View product
MASCARA MAGNA LENGTHENINGMASCARA MAGNA LENGTHENING
MASCARA MAGNA LENGTHENING Sale price$25.00
#Shade_Hallon Rose Pink#Shade_Hallon Rose Pink
MINERAL BLUSH Sale price$29.50
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The 13 best vegan makeup brands and products of 2023 for a guilt-free routine: IDUN Minerals Brushes are made from taklon, a vegan, hypoallergenic fiber that is not only extremely soft but also gentle enough for the most sensitive skin.

To create a flawless base makeup - turn to makeup that is kind to your skin. IDUN Minerals is a Swedish beauty brand with products for exactly that purpose; a go-to for makeup that is good for the skin.

10 of the best beauty products with minerals: the new rockstars of the skincare world. Minerals are often overlooked in favour of vitamins. But these centuries-old ingredients are experiencing a bit of a renaissance.

IDUN Minerals is calling for an end to widely used non sustainable materials such as black plastic, accepting lighter, more sustainable packaging options.

IDUN Minerals is a Swedish vegan beauty brand developing all products in close cooperation with dermatologists and researchers. It's exclusive vegan certification mark is obtained by Sweden's largest animal rights organisation.

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MORE BEAUTY, LESS PACKAGING

Packaging designed with sustainability in mind: Bronzers & Blush made from recyclable FSC-certified paper that is 75% lighter. Made in Europe.

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VEGAN & CRUELTY FREE

Approved by PETA & Djurens Rätt.

LOCAL PRODUCTION

Made in Europe.

SUSTAINABILITY

Made with sustainability in mind.

RECYCLABLE

Eco-friendly packaging.