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BEAUTY EDITORIAL

Makeup guides, beauty tips and the latest press highlights from IDUN Minerals.

Vogue Scandinavia: Best New Beauty Product Launches February 2025

Vogue Scandinavia: Best New Beauty Product Launches February 2025

Vogue Scandinavia: Best New Beauty Product Launches February 2025
Press

Vogue Scandinavia: Best New Beauty Product Launches February 2025

Every month, Vogue Scandinavia’s senior beauty editor, Josefin Forsberg, tests countless formulas to find the ultimate skincare saviours. This February, she’s distilled a must-try shortlist of sta...

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Tara: Beautiful late winter!
Press

Tara: Beautiful late winter!

Travelling like this can be a challenge. However with plum pink lips, thorny pink hair and soft skin you'll go far.

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Elle Norway - Best mascara for volume
Press

Elle Norway - Best mascara for volume

A mascara is often the alpha and omega for a complete look – both for everyday and party. Maybe you found your go-to mascara several years ago – and just stick to the familiar – or maybe you are so...

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Elle: The best shampoo for dry scalp of the year – the favorites that get the best in tests 2025
Press

Elle: The best shampoo for dry scalp of the year – the favorites that get the best in tests 2025

Say goodbye to dry, itchy, flaky scalp! ELLE lists the winners of this year's best shampoo for dry scalp. Here's the full top list with the gentle favorites you can't miss!

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10 mascaras that Finns love – over 1,000 revealed their favorites
Press

10 mascaras that Finns love – over 1,000 revealed their favorites

Eeva asked their readers to reveal their favorite mascaras. The responses highlighted both reliable classics and affordable surprises. These products are worth checking out if you're looking for a ...

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Vogue Scandinavia: Dolph Lundgren's daughter Ida shines as the Lucia of LA
Press

Vogue Scandinavia: Dolph Lundgren's daughter Ida shines as the Lucia of LA

Notable names from LA's fashion, music and entertainment worlds gathered to celebrate the beginning of the festive season with a modern take on Scandinavia's St Lucia traditions. Swedish model @ida...

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Best in test: Setting Spray 2024 – keeps the make-up in place and gives glow
Press

Best in test: Setting Spray 2024 – keeps the make-up in place and gives glow

Are you looking for a setting spray that keeps your makeup in place from morning to night? We've tested some of the market's most popular variants - regardless of whether you want a matte finish, e...

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Tyyli: This trendy make-up flatters women over forty
Press

Tyyli: This trendy make-up flatters women over forty

With the brown-toned IDUN Minerals Mascara Vatn Volume 38°C Brown, specially developed for people with sensitive eyes and contact lens wearers, the eye became beautifully natural. Vegan and fragran...

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Elle Norway: 9 concealers we're loving right now
Press

Elle Norway: 9 concealers we're loving right now

Most of us experience bags or dark circles under the eyes from time to time - whether it's due to lack of sleep, a little too little fluid intake or simply discomfort. Although we love a natural m...

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Elle: "Here's the product you need - to make your makeup last all day"
Press

Elle: "Here's the product you need - to make your makeup last all day"

Do you have a hard time keeping your make-up looking good all day? No danger! ELLE's beauty editor has found the best product that really makes the makeup look flawless from morning to night.

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