Opinion Leaders - Sustainability and the Search for New Luxury

Opinion makers and beauty specialists did not miss the gourmet dinner at Stiklių restaurant in the capital. During the evening, together with a guest from Sweden, famous women discussed how to spre...

10 Budget-Friendly Beauty Favorites

We voted this waterproof mascara from IDUN Minerals one of the best products of 2022 (and we keep coming back to it). It gives long and full lashes, is waterproof, fragrance-free and vegan...and pr...

Vogue’s Weekly Edit: The Best of the Beauty Cupboard

Each week, Vogue Scandinavia's beauty editor Josefin Forsberg curates the newest and most noteworthy products to have landed in the beauty cupboard. From a Korean clay mask to a hand crafted jade G...

Elle: The Best Mascaras Of The Year

A mascara is often the alpha and omega for a complete makeup look, and many of us also use it in everyday life.  Maybe you found your go-to mascara years ago and use the same one year-round. Or ma...

A Look Worth Recycling

In our journey to becoming a high-end sustainable beauty brand, we are ready to make the changes we can in order to minimize our environmental impact.

Meet our CEO

"A couple of years ago we decided to set the long-term goal of having a circular business model by the year 2030 and this meant we had to start investigating how to upgrade and redefine the brand."

New Launch! Vegan Mascara Vatn Volume 38°C

The search for the perfect mascara is something many people struggle with. That struggle is finally over with our newly launched Mascara Vatn Volume 38°C. It gives lashes volume, length and separat...