Our Favorites, Now in Travel Size – Perfect for Every Summer Adventure

Several of our bestselling products are now available in convenient travel-size formats. Whether you're heading off on a summer holiday, a weekend getaway, or simply want your everyday essentials c...

Tips & Tricks - Introducing IDUN Minerals new Soft Tint Blush Sticks

Looking for that effortless, healthy glow? IDUN Minerals introduces a new everyday makeup essential: the Soft Tint Blush Stick. Our Soft Tint Blush Sticks are designed to give you a fresh, natural ...

Discover the Limited Edition Celebrate Bronze & Glow Face Palette

This year marks a special milestone for IDUN Minerals. For 15 years, we have been dedicated to creating beauty products that combine skin-loving formulas, including highly purified mineral pigments...

Vogue Scandinavia: Best New Beauty Product Launches February 2025

Every month, Vogue Scandinavia’s senior beauty editor, Josefin Forsberg, tests countless formulas to find the ultimate skincare saviours. This February, she’s distilled a must-try shortlist of sta...

Tara: Beautiful late winter!

Travelling like this can be a challenge. However with plum pink lips, thorny pink hair and soft skin you'll go far.

Elle Norway - Best mascara for volume

A mascara is often the alpha and omega for a complete look – both for everyday and party. Maybe you found your go-to mascara several years ago – and just stick to the familiar – or maybe you are so...

Find your perfect Hydra Soft Foundation shade

Pro Tips for Finding Your Perfect Foundation Shade Finding the right foundation shade is key to achieving a flawless, natural-looking complexion. With so many options available, it’s easy to feel o...

How To Use: Hydra Soft Mineral Foundation

How to apply: Prep skin, apply a dime-sized amount, build coverage, use tools for different finishes, and set with translucent powder if needed.

Meet Hydra Soft Mineral Foundation

Hydra Soft Mineral Foundation offers a blend of skincare and makeup benefits that elevate your beauty routine. Here's why it's a must-have for your makeup collection: 1. Soft, Invisible Finish for ...

Elle: The best shampoo for dry scalp of the year – the favorites that get the best in tests 2025

Say goodbye to dry, itchy, flaky scalp! ELLE lists the winners of this year's best shampoo for dry scalp. Here's the full top list with the gentle favorites you can't miss!