Our First Voluntary Sustainability Report

We’re so proud to present our very first sustainability report! This report provides a good overview of our sustainability efforts and our ambition to make a difference.

10 mascaras that Finns love – over 1,000 revealed their favorites

Eeva asked their readers to reveal their favorite mascaras. The responses highlighted both reliable classics and affordable surprises. These products are worth checking out if you're looking for a ...

Vogue Scandinavia: Dolph Lundgren's daughter Ida shines as the Lucia of LA

Notable names from LA's fashion, music and entertainment worlds gathered to celebrate the beginning of the festive season with a modern take on Scandinavia's St Lucia traditions. Swedish model @ida...

Best in test: Setting Spray 2024 – keeps the make-up in place and gives glow

Are you looking for a setting spray that keeps your makeup in place from morning to night? We've tested some of the market's most popular variants - regardless of whether you want a matte finish, e...

Tyyli: This trendy make-up flatters women over forty

With the brown-toned IDUN Minerals Mascara Vatn Volume 38°C Brown, specially developed for people with sensitive eyes and contact lens wearers, the eye became beautifully natural. Vegan and fragran...

Elle Norway: 9 concealers we're loving right now

Most of us experience bags or dark circles under the eyes from time to time - whether it's due to lack of sleep, a little too little fluid intake or simply discomfort. Although we love a natural m...

Elle: "Here's the product you need - to make your makeup last all day"

Do you have a hard time keeping your make-up looking good all day? No danger! ELLE's beauty editor has found the best product that really makes the makeup look flawless from morning to night.

How To Use Ready Set Fix Setting Spray for Best Results

Ready Set Fix Setting Spray is an ultra-fixing setting spray designed to hold your makeup in place for long-wear and a natural radiance. Read more to find out exactly how to use the setting spray.

Ready Set Refresh vs. Ready Set Fix

At IDUN Minerals, we understand that every skin type and makeup look is unique, which is why we offer two different setting sprays to cater to your specific needs: Ready Set Refresh and Ready Set ...

Out Now! New Setting Spray for All-Day Makeup Perfection

Achieving flawless makeup that lasts all day is no small feat. We’ve all been there: applying our makeup meticulously in the morning, only to see it fade away by lunchtime or melt during a night o...